ADVERTS

Spot advertising refers to the common advertising approach of buying 30 – 40 seconds ad placements on our station. Radio advertising spots are typically purchased with numerous air times in mind. Spots during the top and bottom of the hour are typically more expensive than spots played at the 15-minute marks. Advertisers can select how many times they want their spots to be heard through the course of a day as well as on which shows. Some programs can charge more for an ad spot, depending on their listenership as well as the time of day the show airs. Prime drive time hours between 5 p.m. and 7 p.m. are the most expensive, while late-night ad spots are generally cheapest.

MENTIONS

Radio mentions are advertising messages read live by the presenters and coworkers of radio programs.

Advertisers can select how many times they want their adverts to be mentioned through the course of a day as well as on which shows. Some programs can charge more for a mention, depending on their listenership as well as the time of day the show airs. Prime drive time hours between 5 p.m. and 7 p.m. are the most expensive, while late-night mentions are generally cheapest.

ACTIVATION

It is a combination of spot ads and radio mentions.

Live interviews

The advertiser is hosted by the presenter. It is usually around 30 minutes. You van choose which show to be interviewed on. The breakfast and drive shows are usually most expensive. It does not have a maximum number of times one can be interviewed in a single day.

CLASSIFIEDS

An advertisement grouped with others according to subject. An advertisement generally dealing with offers of or requests for jobs, houses, apartments, used cars, and the like. They are usually shorter than spot ads.

WEEKENDERS

Usually from Thursday to Sunday. It usually notifies the listener about an upcoming event. Maximum of 40 seconds.